Build Excitement Before Sales And Events For Better Results

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We’re entering the fourth quarter…fine, “Q4”, which means Black Friday, Cyber Monday, and the holidays are right around the corner.

I wanted to give you a heads up about something that I consider to be very important during this time of the year.

When there’s a big sale or promotion coming we tend to focus on what we’re gonna be doing during the sale itself, whether it’s sending emails, SMS, website updates, you name it.

What most people don’t take into account is that you should let your audience know that the sale is coming!

You don’t have to come up with a really complicated and long-form email or message. 

A simple “There is something cool coming. Get excited!” works great if you want to get your audience excited 😉

And that’s what you want to do, you want to build up the excitement so when the actual sale starts people are aware and willing to get what you offer.