You don’t need to build the most complex automation to increase your conversions.
A couple of email segmentation tricks will help you with that and more.
If you need help setting up your email segmentations, head over to https://www.oasisoptimization.com
All right, good news. There are some easy ways to use email segmentation to increase conversions.
And this doesn’t involve any sort of jumping through hoops or setting up some complex automations or anything like that.
I want to talk to you about how you can do this literally setting this up today, so that you can really increase your conversions.
Well, first of all, I’m Adam Moody.
And if you’d like to talk to me about segmentation, about email marketing, increasing your LTV or AOV for your funnels or your e-commerce store, head over to Oasisoptimization.com.
Now back to the email segmentation how we can easily use this to increase conversions.
So you’ve probably heard about this and how we should be segmenting, you know, based on the interest on what people are doing, and I’m all for that, but I do know that it can be complex sometimes just set up a big system.
But let’s say you’re using Klaviyo or Active Campaign or any of these major systems, you should already know you know people who are engaged with you can easily segment based on this like people who have opened an email the last 30 days, people who have clicked on an email in the last 30 days, and people who have not done that, well, what you can do is to send the best content and engage most frequently with those people who have done those things.
So in this case, I’m gonna stick to the 30-day rule for you, it could be 15, maybe it’s 45, you’ve just got to figure out where that is for your business and for your industry.
But the point here being is that you’re sending the best content most frequently to those people that are most engaged.
And a lot of times we kind of go backwards and think, oh, man, these people haven’t been engaging with me, I need to send them more and more email, when in fact, it’s the opposite.
The people who are the most engaged means they want to hear from us. They’re the ones who are most likely right to open our emails to click on the emails to buy our stuff. And that’s important because it’s going to help drive your conversions, and it’s going to increase your email deliverability and there’s just a lot of great ancillary benefits.
But that is really it. Right? You can use this basic segmentation that’s great. isn’t in any system to drive these conversions and increase your email deliverability with your subscriber base.
So if you haven’t done this yet, like, what’s the actionable takeaway from this is if you’re sending out maybe increased emails, you’re thinking about sending out like two newsletters a week instead of one, try just sending it out to the most engaged people and see what happens.
I think you’ll be happy with the results.
And you can gauge for yourself where you should set that timeline. Should it be people who opened in the last 30 days, 15 days, seven days, 45 days.
Again, you can kind of play around with that and start to see, but you’ll see that you know, the 80-20 rule really applies here.
And if not, it’s probably even 90-10.
So give that a shot and see how that works for you to increase conversions. Now if you’d like help with segmentation with email marketing in general, setting up automations flows working on your sales funnels.
To increase conversions, head over to Oasisoptimization.com and get in touch with me.Posted on