Real World Results

Abandoned-WOOC-Flow

This flow has been generating +$2k

Testing design, testing who to send to – buyers vs non-buyers is important and necessary to really understand how the audience responds and what will bring you the best results.

Check the Flow here.

Cross Sell Flow

This flow has been generating $4k/mo consistently for the past 4 months. We identified this gap in the client’s flows, built it, tested it and now the client is enjoying this extra revenue month to month.

Check the flow here.

Some of our best performing email designs…

– Built online store email marketing system from zero to $50k per month revenue

Average Order Value Optimization

Clients aren’t the only place we get results – we’ve done it for ourselves with sales funnels that sold 7-figures…and that’s just one business. We bring this real world experience to bear on your business.

The post Results appeared first on Oasis Optimization.

In this article I’m going to walk you through the 3 part system so that you can improve your store’s email marketing and increase revenue while building engagement.

Overview – The API For Email Results

The 3 steps you can implement to get great results with your ecommerce email marketing is pretty simple:

1. Audit
2. Plan
3. Implement

It’s like an “API” for your business’s email marketing (see what I did there?) – use this plan to plug your existing setup in on one end, and come out the other end with improved revenue and engagement.

Results From The API Process

I’ve seen great results from this process, but I’m not the only one.

Besides all of the examples above, some other people have a few things to say as well.

Step 1 – Audit

Too many times, we dive into “fixing” something without taking the time to understand where we’re at now so that we can:

• Find out what needs to be fixed
• Focus on the most important parts first
• Lay out a plan that will take us where we want to go

That’s why we always start with an audit and you should too.

Taking the time to dive into your email marketing will help you uncover any areas that need to be improved and make creating a plan to take action much simpler.

Doing an audit like this is exactly how we, within 15 minutes, uncovered one problem with the Fittrax Klaviyo account that we were able to quickly fix that day and within 30 days, resulted in $1,241. Not bad!

When going through these steps for an audit, write down notes, take screenshots, and get through it all so that you have a general overview.

Then, once you’re done with that, you can dive into more specifics – don’t get bogged down right away. The planning and implementing is coming!

Let’s get into the details – here’s everything you need to look at when doing an email marketing audit for your ecommerce store:

Download The Audit Guide

Don’t start with a blank page – save time with your free audit guide!

Download Here

General Check

• Are the tracking events set up correctly? i.e: “added to cart”, “started checkout”, “viewed product”, “active on site”
  • This can be checked by going into the Klaviyo analytics and making sure the events have data in them.
  • Some of these tracking events are hooked automatically when linking Klaviyo + Shopify, but “added to cart” needs to be set up manually by adding the Klaviyo script to the Shopify backend. https://help.klaviyo.com/hc/en-us/articles/115001396711-Guide-to-Creating-an-Added-to-Cart-Event-for-Shopify

• How often is the client consistently sending campaign email campaigns?
  • Ideally 1 or more times per week
  • This will also depend on the industry and the target demographic

• Are they using segments?
  • If yes
    • What segments are setup?
    • How are they being used?
  • If no
    • Recommend starting with basic segments like “engaged in the last 90 days” that they will use. Can improve and get more detailed over time.
  • Segments are a powerful way to send personalized emails to your customers and send offers that are relevant to them.
  • Some segments to set up can be based on how engaged your list is, how much money have they spent in your store. 
  • Creating a segment for unengaged people is highly important to segment them out of the regular emails you’re sending. This will help with the open and click through rates and also will keep you out of trouble for sending emails to people who have not interacted with your or your client’s brand in a while.
• Do they have a brand style guide that’s being used?
  • Is there a style guide that covers colors, style, and tone/voice?
  • If not, you can also check consistency by going into individual emails and looking for consistency in the colors that are being used, if they’re including their logo in the email templates, looking at the Calls To Action, and tone/voice.

Campaigns / Broadcasts

• Are the emails written for the target demographic?
  • Looking into the content of the emails and looking at the voice they’re written with, checking if the content, language, and tone use make sense for their customers.
• Are they split testing campaigns?
  • A/B testing is a huge part of understanding the customers and to have the opportunity to try different things and see how people respond. Some of the most popular testing happens in the subject lines and preview text. But it’s also important to test the content of the email itself, this could be designing 2 different templates with different images and even different coupon codes with different discount amounts.
• How have the campaigns historically been performing?
  • Revenue
  • Open Rate
  • Click Through Rate
  • Downloading data from the past 30, 90 and 180 days and looking at the open rates, click through rates and average order value gives insight to how engaged the customers are, if the subject lines are working, if the content inside the emails is making them click to go to your website and ultimately how many of those are purchasing when getting emails.
• From line
  • Are they using a professional name?
    • For businesses, stick to “Business Name” or “NAME – Business Name”
  • Do they have a company domain? Not @gmail or @yahoo addresses

• Subject lines
  • Are they using between 60-70 characters?
  • Are they using personalization on some of the subject lines?
  • Are the subject lines interesting and in line with content of the email?
  • Are there any spam words being used? This will affect the deliverability and might hurt your account if your emails are going straight to the customer’s spam folders.
• Preview text
  • Are they using preview texts?
  • Is it providing additional insight into the email? This is important as it pushes the open rates.
• Headline / First Line
  • Are they using it? This will be also dependent if it makes sense for the brand and style
  • Do they have large, bold, easy to read font?
  • Do the make readers want to continue reading?

• Body of the emails:
  • Are they using short sentences? It’s recommended to break paragraphs into several short sentences. 
  • Is the email clear and easy to read?
  • Are they using bullet points or lists? 
  • Are the emails focusing on the benefits for the customers and not statements about the brand or products?
  • Are they using images or other media?
  • Are they including text links in the emails?
  • Calls to action: do they use multiple forms for the same call to action? Text URL, linked text, buttons? Not everyone is prone to click on a button, some people will respond better to linked text.
  • Are the call to actions focused? Ideally, you want to send 1 very clear call to action on each email instead of trying to cover multiple things at once. For instance, “go to the store to check out X”, “click here to read this article”
• Authority, Relevance and Trust
  • Are they sharing press releases, blog features, podcasts?
  • Is the content topical and related to brand and customer?
  • Are they building trust by sending testimonials / reviews from previous customers? People are more likely to buy based on recommendations than on the brand telling them how great their products/services are.
• Branding
  • Is the logo and company name shown?
  • If you click on the logo, does that take you to the homepage? This is part of best practices + people expect to click on the logo and go to the homepage of the brand.
• Footer
  • Are they including social media icons?
  • Is the contact information shown? This is super important to avoid going straight to the spam folder.
  • Is the unsubscribe link obvious and easy to find? 
  • Is the text around the unsubscribe link customized?

Flows / Automations

• In addition to the questions from the campaigns section,
• Do they have the “core flows” set up?
  • Site abandon, Browse abandon, Abandoned cart, Abandoned checkout, Welcome series, Post purchase, Sign Up Form follow up.
• Do they have additional flows set up?
  • VIP
  • 2X buyer
  • Cross Sell
  • Engagement / Cleaning
  • Sunset / Last Chance
  • Other?
• Are they doing any split testing on the flows?
  • A/B testing is a powerful tool to get to know customers better and what works best. This can be as simple as setting up different subject lines to test open rates as well as getting a little more complex by setting up conditional splits based on if they have previously bought from the brand or not. For instance, in an abandoned flow, you could try sending a coupon code to people who have never purchased to see if that gives them an extra “push” to purchase a product.
• What is the open rate and click through rate on the emails in the flow?
  • A general good rule to follow is 33% on open rates and at least 3% on click through rates. 
  • These should have higher engagement rates than campaign emails.

Signup Forms

• Are they using sign up forms?
• Is it being split tested?
• Have images been used or tested?
• Is the benefit to the subscriber clear?
• How are they performing? This will depend on the industry but an average submit rate across all industries is around 3%. 
• What is the goal of the sign up form? Getting people to buy using a coupon? Delivering a lead magnet?
• Are there any obvious issues?
  • Submit rate lower than 2%
  • Design not aligned with the brand
  • Doesn’t work
  • No followup.

SMS

• What click rate do SMS messages have?
• What revenue is SMS generating (as % of revenue)
• How often are they sending SMS consistently?
• Are they using SMS in flows?
  • Some of the most popular flows to use SMS in: Abandoned type flows, welcome flow and post purchase flow.
• Are they using SMS in campaigns? Especially when sending special offers and discounts, are they also sending those offers via SMS?

Step 2 – Plan

Now that you have your audit completed, we want to take the results and plan out what to do next.

Why does this take planning?

Because it’s way too easy to dive into whatever the shiniest part of the audit was, get distracted, and end up 2 months down the road wondering what we should do next for our email…sound familiar?

Let’s avoid that wasted time and effort by taking a few minutes to take the audit, identify the low hanging fruit, and plan the next steps so that we can implement and get the results we want.

Part 1

Get some distance. If you just did the audit today, don’t do the planning on the same day.

Let your brain marinate on the audit for a day or two so that your subconscious has time to think about it and you don’t immediately hop onto whatever caught your eye at first.

I won’t go into the science of it, but very smart people have shown that it’s a good idea – so let’s be smart and let our brains marinate.

Part 2

Review your audit. Skim over it again and jot down any notes while you’re at it – don’t skip anything, just do a quick review to get it back into focus.

Ask yourself these questions:

• What “stands out”?
• What can I definitely do?
• What would help my customers?

You should have a short list, maybe 3-4 items after doing this.

Don’t worry if it’s much more or less, trust the process and jot down whatever comes to mind.

Now that you have a list of items that might be worth working on, we’re going to ask ourselves 3 important questions that I first came across via Bryan Harris of Growth Tools and found very helpful as a quick “triage” method for decision making.

The ICE Framework forces you to ask three questions about any potential list-building strategy before you take the time to implement it (score of 1 to 10 with short explanation if wanted):

Impact: How impactful could this strategy be for my list growth?
Confidence: How confident am I that this strategy would work well for my list?
Ease: Given my skills and resources, how easy would it be to implement this strategy?
You score each question 1 to 10 (with 10 being the highest impact, highest confidence, and highest ease), total the scores, and boom: you’ve got your ICE score for a particular strategy.

Bryan Harris

Want to save time? Get your own copy of the API ICE Calculator here.

With the ICE framework we can now see what we should be working on. Easy peasy.

Make it easy on yourself and write the “number” next to each item from top scoring to bottom scoring.

For example, if “create browse abandon email flow” got the highest score, you would be a big number one next to it to indicate that’s the first thing you should work on.

Part 3

For the last part of the planning step, take your short list of ICED’d audit action items and add a couple of notes.

What is your expected timeline for each one? How long do you estimate it will take?

Are there any tools, software, or people that need to be involved?

Do you have any unanswered questions like “what exactly should be in the browse abandon email flow?” or anything else? Write it down and make future you happy.

Now that we’ve got the planning together, it’s time to implement to get those good results.

Step 3 – Implement

Now that you’ve done the audit, and the planning, it’s time to implement.

What’s important here is to remember some basic productivity and time management techniques.

Don’t try and do everything at once, that’s a good way to end up with tons of half finished projects and nothing done that will generate results – or to just burn yourself out.

Start at the top of your ICE’d list and knock one project off completely and then move on to the next one.

For example, let’s say that after your audit and planning, creating an Abandon Cart email flow was at the top of your list.

Review what you need, get any help required, and knock it out.

Maybe you’ll hand it off to your team, or break it up into sections and complete it over the course of a week.

In any event, it’s unlikely to be done today, so make sure that you add any loose ends to your project management or to do list app so that you get it all completed – a half written abandon cart sequence is going to get you zero results, so make sure you finish it and get those emails sending.

Now you can work your way down that list as fast as your time or team allows you to.

How To Make The Most Of Your API?

Reporting

Now that you’ve got your implementation going on, it’s time to think about how to keep track of results.

A great way to do this is with a monthly metrics review.

The best way to do this is to start simple and set up a short list of metrics to review.

The short version is that you should keep tabs on your revenue, open rates, click through rates, bounce & spam rates.

Additionally, make sure that your signup form is performing (but you did that as part of the audit…right?).

In my preferred email service provider, Klaviyo, it’s pretty simple to set up a quick review using their “Analytics” tab – you can use their setup or add your own metrics. Here’s what it looks like out of the box:

Pretty handy and adjustable over a range of dates.

You can do the same with different providers, just adjust according to their reporting layout.

For a deeper dive into reporting and what you should be tracking, and how, grab the Ecommerce Email Marketing Guide for Owners and check out Chapter 9.

Next Steps

With the API steps and the reporting section above, you can continue to improve your email marketing results year after year.

If you’d like help with your email marketing, need someone to manage it for you to get results on autopilot, get in touch and we can see if it would be a good fit for your business.

Working with Adam the results have been absolutely amazing. He’s been helping us with our funnels & email marketing and the way he writes the emails, it’s just so fun and creative and he really knows how to talk to our clients.

Carla & Mo – Skuish Cookies Founders

The post How To Increase Ecommerce Email Results 12% Or More With 3 Powerful Steps appeared first on Oasis Optimization.

If you’re starting out or even if you’ve had your e-commerce store for a while but haven’t added any automated flows, where should you start?

There are a lot of flows you can put in place to increase your store’s revenue and communicate better with your customers.

Of all the automated flows out there, there are 3 that I consider essential to implement first.

These are the Welcome series, the Abandoned Cart, and the Post-purchase emails.

With these three you’re covering every aspect of the purchase flow:

Pre-purchase with the welcome series, during the purchase with the abandoned cart, and finally the post-purchase with well.. the post-purchase series.

There are many more and even variations of the ones I mentioned, like the Browse Abandon, but the flows listed above are the ones you should go with first.

The post What Email Flows Should I Make First For My E-commerce Store? appeared first on Oasis Optimization.

That would be helpful and work well for your store, right?

Well, you can do just that and use these links in sales channels like email to skip the shopping cart and go direct to checkout.

Just make sure that wherever you use these handy links your customers know that they will go straight to checkout – a quick note or call to action like “click here to add this to your cart and go straight to checkout” will make it a smooth transition.

What Are Checkout Links?

Checkout links, also known as a Checkout Permalink, are links that you can form in a variety of ways to bypass the normal process of going to your store, navigating to a product page, adding the product to the cart, and then going to checkout.

Checkout links add a product or products to the customers cart and goes directly to checkout. No need for a cart button or jumping through multiple steps before purchasing. You can even customize the link to add multiple products, variants, discounts, checkout fields, and more.

It’s a great way to help customers get what they want quickly, boost conversion rate, and simplify checkout.

Manually Creating Checkout Links Via WooCommerce Admin For A Single Product

First things first – let’s make a simple link that adds an individual product to the cart and takes someone directly to checkout with a direct link.

The easiest way to do this is to log into your WooCommerce store and navigate to the product you want to use.

First, navigate to the product you want to use and copy the Product ID

Navigate to Products and find the product you want to use.

When you hover over the name of the product you’ll see the ID appear in gray. Copy this down. 

You can also click into the product/post and you’ll see the Product ID in the URL after “post=”.

Then, form a URL with your Product ID like this:

https://www.YourStoreURL.com/checkout/?add-to-cart=ProductID

Just replace YourStoreURL with your actual domain and change ProductID to whatever your Product ID is. 

In the image above, that would be 1503.

Customizing Your Checkout Link

Now that you’ve formed the basic direct to checkout link, what else can you do?

The answer is…a lot!

Including:

• Applying coupon codes and discounts
• Adding more than 1 of the same product
• Adding more than 1 type of product
• Conversion tracking
• Adding variable products
• Adding checkout parameters like name, email address, city, zip code, country, and more

Let’s take a look at the most often used customizations.

Adding a discount code

Adding a discount code to your checkout link is pretty straightforward. 

You’ll need to add the following to your link: 

&coupon_code=COUPONCODE

Once clicked, it will again take the user straight to checkout but will automatically apply the discount – just make sure that you’ve already created the code in WooCommerce and have tested that it works. 

The final URL will look like this:

https://www.YourStoreURL.com/checkout/?add-to-cart=ProductID&coupon_code=COUPONCODE

Adding more than 1 of the same product

To increase the amount of products automatically added to the checkout process, just adjust the number after the Product ID like this:

&quantity=# 

Where “#” is the actual number of that product that should be added to their cart (2,3, etc).

The final URL will look like this:

https://www.YourStoreURL.com/checkout/?add-to-cart=ProductID&quantity=#

Just replace the domain, your Product ID and the quantity.

Adding more than 1 product

What if you want to add 2 different products?

In this case, you form the same base URL but add the second product after the first with a comma separating them, so that the final URL will look like this:

https://www.YourStoreURL.com/checkout/?add-to-cart=ProductID1,ProductID2

Just add another “,ProductID:1”, for each additional product you want to add. To adjust how many of each product you can either use the method given above for each product or enter the ProductID multiple times, like this: …ProductID1,ProductID1

Using A WordPress Plugin To Create A WooCommerce Direct Checkout Link

There’s tons of WordPress plugins out there and as you know, some are free, some are paid. I’m not going to tell you which one is best for all sites – you can see for yourself which plugins are listed in the WordPress plugin repository here and see if one of them fits your needs if you’d like to speed the process up or make it a little simpler.

Summary

Using these links and making sure to let customers know what will happen when they click on them will make for a great customer experience that you can use in marketing emails, cart abandon emails, and other messages for customers.

As mentioned at the beginning of the article, using these links in a well thought out manner can help with conversion optimization by boosting conversions and improving the user experience.

If you’ve been asking yourself “How do I create a checkout link in WooCommerce” you’ve now got the answer and it’s time to implement!

Looking for instructions on how to create checkout links in Shopify? Click Here.

The post How To Create A WooCommerce Direct Checkout Link In 3 Steps appeared first on Oasis Optimization.

Sounds good, right?

Well, you can create a Shopify direct checkout link and use these links in sales channels like email campaigns, social media posts, or webinars to skip the shopping cart and go direct to checkout.

Just make sure that wherever you use these handy links your customers know that they will go straight to checkout – a quick note or call to action like “click here to add this to your cart and go straight to checkout” will make it a smooth transition.

What Are Shopify Direct Checkout Links?

Checkout links, also known as Cart Permalinks, are links that you can form in a variety of ways to bypass the normal process of going to your store, navigating to a product page, adding the product to the cart, and then going to checkout.

Checkout links add a product or products to the customers cart and goes directly to checkout. No need for a cart button or jumping through multiple steps before purchasing.

You can even customize the link to add multiple products, variants, discounts, checkout fields, and more.

It’s a great way to help customers get what they want quickly, boost conversion rate, and simplify checkout.

Manually Creating Checkout Links In Shopify Admin

First things first – let’s make a simple link that adds one product to the cart and takes someone directly to checkout.

The easiest way to do this is to log into your Shopify store and navigate to the product you want to use.

Select the product and copy the product ID into a notepad:

Then, form a URL with your Product ID like this:

https://YourStoreURL.com/cart/ProductID:1

A few notes:

• The “:1” at the end is how many of that product to add, at the time of writing it must be included
• If this URL does not work, it is likely an issue with the Product ID. You’ll need to find the “variant ID” by going back to the admin page of the product and adding “.xml” to the URL and hitting enter. Scroll down to variant ID and copy that, replace in the URL and test.
  • Here’s what the XML page will look like and what you’re looking for:

Customizing Your Checkout Link

Now that you’ve formed the basic direct to checkout link, what else can you do?

The answer is…a lot!

Including:

• Applying coupon codes and discounts
• Adding more than 1 of the same product
• Adding more than 1 type of product
• Conversion tracking
• Adding checkout parameters like name, email address, city, zip code, country, and more

Let’s take a look at the most often used customizations.

Adding a discount code

Adding a discount code to your checkout link is pretty straightforward. 

This is a great way to incentivize the purchase with a simple discount that you can set up beforehand in the backend of your Shopify store.

You’ll need to add the following to your link: 

?discount=COUPONCODE

Once clicked, it will again take the user straight to checkout but will automatically apply the discount – just make sure that you’ve already created the code in Shopify and have tested that it works. 

The final URL will look like this:

https://YourStoreURL.com/cart/ProductID:1?discount=COUPONCODE

Adding more than 1 of the same product

We mentioned this above, but to increase the amount of products automatically added to the checkout process, just adjust the number after the Product ID like this:

ProductID:2 (or 3, or 10, or whatever you want)

The final URL will look like this:

https://YourStoreURL.com/cart/ProductID:2

Adding more than 1 product

What if you want to add 2 different products?

In this case, you form the same base URL but add the second product after the first, so that the final URL will look like this:

https://YourStoreURL.com/cart/ProductID:1,ProductID2:1

Just add another “,ProductID:1”, for each additional product you want to add. Adjust the number after the colon (“:”) for how many of each product you want to add.

Adding Product Variants

As mentioned in the first section where we created the base link, you’ll need to view the XML data to get your product ID. If you have multiple variations of the product, this is where you can view them all and select the product variant you need.

Then form the checkout URL using the variant that you want.

Summary: Creating Shopify Direct Checkout Links

Using these links and making sure to let customers know what will happen when they click on them will make for a great customer experience that you can use in marketing emails, cart abandon emails, and other messages for customers. For reference, you can find the Shopify doc here.

As mentioned at the beginning of the article, using these links in a well thought out manner can help with conversion optimization by boosting conversions and improving the user experience.

If you’ve been asking yourself “How do I create a checkout link in Shopify” you’ve now got the answer and it’s time to implement!

Want to see how to create direct checkout links in WooCommerce? Click Here.

The post Create A Shopify Direct Checkout Link In 3 Steps appeared first on Oasis Optimization.

You know the importance of the abandoned cart automated emails by now, right?

Hopefully, you have those set up already. If not, you’re missing out on a lot.

So, I’ll excuse you if you go and set those up right now and then come back…

But, let’s talk about a quick tip to optimize your abandon cart emails for big promos and holidays.

When these big promotions or holidays come, people tend to receive more emails because every business is fighting for their attention – we know what that’s like.

We also tend to have more distractions, in these times you should decrease the waiting time for your abandoned cart or abandoned checkout emails so your customers get a reminder to come back and finish the purchase quickly, not 6+ hours down the road.

Once the busy period is over, you can change the waiting times back to normal.

The post Abandoned Cart Email Tip For Holidays And Promotions appeared first on Oasis Optimization.

Abandoned cart emails are some of the best foundational email flows (automations) for effective email marketing when it comes to e-commerce.

We’ve already discussed the one that comes before, the Browse Abandon emails.

Now it’s time for one that comes after the abandoned cart, the Checkout Abandon emails.

If someone managed to not only add the item to the cart, but make their way to the checkout process and then stopped for whatever reason, they most likely had the intention to complete the purchase, right?

Maybe they got distracted or had to run and couldn’t finish their purchase.

A couple of automated follow-up emails inviting them to finish the purchase might be all you need to turn a leaving visitor into a revenue-making one.

You can add filters and sending restrictions to these kinds of emails in your email service provider or your store platform to make sure the person didn’t finish the purchase before they get the emails inviting them back, a simple addition that helps the customer experience.

The post Going Beyond Abandoned Cart – Checkout Abandoned Emails For Your E-commerce Store appeared first on Oasis Optimization.

By now, I hope you have your abandoned cart flow up and running.

If not, please check out my content about that.

And while the abandoned cart flow is really important, it’s not the star of today’s post.

Today we’re going beyond with the Browse Abandoned flow.

Why is the Browse Abandon email important?

Remember that if someone who is “known” to your email system (purchaser or subscriber) comes back to the store and looks at a specific product, showing clear interest…but doesn’t add it to the cart or make it to checkout, there’s no real follow up in place.

However, with the browse abandon email flow in place, you can follow up on autopilot and increase conversions!

As mentioned, the first thing you have to take into consideration is that this only works for those that have already made their way into your email list.

How do they work?

You can set up the flow so that when people browse a specific product and leave, they will get an email inviting them to go back and grab it.

Browse Abandonment email tips

One thing to consider is that you don’t want these emails going out all the time.

You can set up sending restrictions depending on how your store operates.

Oh, one more thing. 

Make sure that people that do end up purchasing whatever product you select as a trigger for the flow don’t receive these emails  

You can easily do this by adjusting your filters on your browse abandon flow.

The post Browse Abandonment Email Tips to Turn Browsers into Buyers appeared first on Oasis Optimization.

The statistics are in and they show that most online shoppers leave without completing their purchase.

Abandoned cart emails can be the difference between converting a customer into a loyal fan or a lost revenue-maker because 70% of all carts have been abandoned by users who never checked out at least once!

It’s really important to recognize that 70% is the average and is the way things really are…when running your store it can be hard to see, but let’s think about what we could do with that 70% that abandon.

This is the perfect moment to bring the importance of automated flows into the conversation.

Even the most basic of flows created by email systems like Klaviyo can make a huge difference in bringing back people and having them complete their purchases, which increases your revenue.

This will free you time that you can use to produce engaging content, increase your ad spend, or whatever it is that you need to do to grow your business!

Just a reminder, remember to customize these kinds of flows and test them over time with different things like the text in the subject line, your Call To Action, images, and the time between abandonment and sending out the first email.

The post Why Are Abandoned Cart Emails So Important? appeared first on Oasis Optimization.

Automated flows (also known as automated email sequences) are an essential part of any e-commerce store, although many people feel a little weird about using them at first…

They think that their subscribers might get annoyed and prefer to stick to sending emails manually.

I’m here to tell you why these kinds of emails are important and why people want to get them.

First of all, they work while you don’t.

Take abandoned cart emails for example. 

If someone is going over your store, planning to buy something but for some reason didn’t complete the process, an abandoned cart follow-up email, even if it’s just a single email, can get them back to their shopping cart and finish checking out.

And you didn’t have to do a thing!

Another example is a welcome series. When someone gives you their email address and joins your email list you want to welcome them, and start walking potential customers through the benefits of reading your emails, of doing business with you or purchasing from you, and maybe showing them some deals.

Now, you’re not going to be up at 3:00 A.M. every day in case someone opts-in so you could send them a welcome email, right? If you set these kinds of emails as an automated email series, you can move on and work on something more important while your email automation racks up happy customers.

One other great reason to have these automated series of emails is that 99% of the time they are going to be your best performers when it comes to open and click-through rates.

And this is especially important when you want to show your email service provider that you’re a legit brand and people are receiving and opening your emails! So do your account, both email and bank, a favor, and make use of automated email flows.

The post Why Automated Flows Are So Important To Your E-commerce Store When Starting Out appeared first on Oasis Optimization.