Having your website correctly coded and structured is one of the most important parts of optimization. If done incorrectly everything else you do will be much less effective. Take the time now to prevent future issues.
When conducting a site audit a mixture of tools and methods are used in order to ascertain what might be technically incorrect with the site. Many times there are many small errors that can be corrected easily – although it may take some “hands on” time. Issues such as duplicate titles, missing tags, and keyword stuffing, can cause real SEO issues if not corrected. There are many facets to look at when auditing a site:
- Status codes (any pages down or inacessible?)
- Site performance / speed
- Possible penalties
- URL structure
- Content (quality, keywords, grammar, etc)
- Various HTML markup
- Image optimization
- Backlink profile (although considered “off-site” this is an important piece of the optimization puzzle)
What Else Should You Be Concerned About?
Not only does the content and HTML on the site matter, the actual structure of the site is important. Reviewing this is part of a site audit and ensures that there are no obvious structural problems. Pages are related and connected properly, your sitemap is in place, and several other factors will help ensure that any additional SEO work will have a powerful effect on your now optimized website.
This is also important for the user experience – do you have pages that are difficult to find or are out of place? Site audits can be a great place to start and are recommended no matter what area you business is operating in. Depending on the size of the site, they can usually be accomplished in less than a week and the report will give you a detailed list of changes to make to optimize your site for on-site SEO.