Are you ready to hear a secret?
Ok – here it is. Online marketing of your business is not all about gaining high rankings. This may sound like the opposite of what you are thinking or have been told, but it’s true. Yes, getting ranked for keywords can certainly help you get traffic to your website and business, but it is only a part of the process.
What Else Generates Targeted Traffic?
There are many ways to generate traffic to your site:
- Email Marketing
- Content Generation
- Social Media Presence and Interaction
- Traffic Generation Networks
What Is A Traffic Generation Network?
A traffic generation network can be as small or large as needed, for the desired results. This network is comprised of a site, or sites, that contain related information to your business and are regularly updated. These sites are updated under a pen name (with included social media profiles) and contain valuable information – including articles from your own site which include links to your site. This is a powerful method for generating targeted traffic across a wide range of areas.
Traffic Generation Site Example
Let’s say your business is an art gallery. You would then want to have 1 or more sites related to art – maybe a modern art site that updates regularly with curated information and articles about modern art. A second site could deal with artists and art events locally, or nationally. These areas would be chosen so that they are complementary to your own business. The main idea is to cover a wider range of information so that your business website stays focused in the search engines, and customers, eyes.
Why Should I Be Concerned About Alternate Traffic Generation Ideas?
The phrase “don’t put all of your eggs in one basket” has never been more true. With these alternate methods you can stop relying on one or two search engines – when they change you are truly independent of them, if you have implemented alternate traffic sources, and will not worry about an update killing your traffic off. You will be adaptable and ready for the long term – your revenue will be much more stable and secure.