Why Automation Isn’t A Dirty Word If You Want To Build A Real Brand

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Automating parts of your business shouldn’t be considered a bad thing.

On the contrary, having the correct automations are essential to building a real brand.

If you need help setting up your automations, go to https://www.oasisoptimization.com

Automation, right? The big scary word. I know a lot of us hear that. And sometimes, you know, we’re trained to think like, it’s gonna go in the spam box or you know, something bad’s happening. automations bad. But you know, the truth is automation is super, super important and profitable. And it can help you build your brand with real relationships, which may sound like it’s a bit at odds. 

But I’m going to go into this a little bit more in the video and explain how you can do this. Now, if you’d like to find out how this can help your business, just go to oasisoptimization.com and make sure you remember the name of your own business, but head over there and we could schedule a call if this is something you’d like to talk about further. 

Now. What this means basically is you whether you call them automation, you call them flows, right? This mainly has to do with emails, but it’s branching out these days. You could have SMS, you could have site messages, you could have all sorts of other stuff going on, but it’s continuing this conversation after the transaction is over. So maybe somebody comes to your site and they buy that’s great. You’ve got a purchaser you’ve got them

The email list but some businesses just never follow up, you never hear from again, right? And then maybe they opted in for that lead magnet and Okay, they got it and you sent them an email, but then that’s it, you know, and you don’t want to be that person, you don’t want to be that business. And just to kind of beat the dead horse here, you know, automations are great. It sends, literally, if you’re asleep, somebody purchases, it follows up with them. And it helps people know that there’s a real brand, right? That you really do care which hopefully you do, and you’ve put thought into what you’re sending them. 

And you know, a good example of this is, you know, just after someone purchases following up and sending them something, like, you know, hey, your purchases on the way of course, like a transactional email, but then letting them know about maybe the different ways they can use it, letting them know that they made the right purchase.

And if you do offer something that complements it really well, letting them know about that, and that comes not only from just having the products to offer, but that right fit and understanding the demographics right so maybe for guys like me are probably guys with a little bit longer beard, maybe you have a beard comb and you say hey this is great it’s gonna be on the way you’re really gonna like this you’re gonna love it it smells great it’s made out of a certain type of wood or whatever it’s got this nice ingrained smell.

But you know you have this coming you know, we also have a beard oil which you know 50% of the people who bought the beard comb went on to buy this and they said they loved it because you know, made the beard feel super great and their wife love lover in their hands or something. But that sort of communication and showing that you actually understand kind of where their thoughts are going, what they’re going through, right so that’s a very simplistic example. 

But you know, it applies to almost any service or product. So another great reason for automation is so that you can do the things that are important to you. Right and I don’t know I can’t say for sure what you want but I know with myself, I want to go out and enjoy my life right part of it is doing this. 

It’s building businesses, it’s building the systems. But there’s more to me than just that I like personally going out and running. I love trail running, I like to go camping, I like to take time off and just, you know, read a book, do things like that. And I can’t do that if I’m constantly, you know, having to manually do all this stuff and send the emails.

And you know, I love it, when I get a great series of emails from a brand I’ve just interacted with, that shows that they actually really understand me, maybe my problem, they’re helping me solve it, or they’re pointing me in the right direction for whatever that next step is. 

And so I you know, I, I tell people who have a problem with automation to think of it that way. You know, if you have a hard time and you think, man, people aren’t gonna like this. They’re gonna know it’s automated. You know, one of the easiest ways to get around that is just to address it. And you could even I’ve seen some great emails that have that say, like, yeah, this is an automated email, you know, we’re out you know, whatever trail running, but we wanted to follow up with you and, you know, then you put your message in there. That’s

A great way of doing it too. But you know, the main point is to get this stuff built out so that you can continue to build your brand, build these relationships and automate at least a part of it so that you can build the relationship and that’s where you should be investing your time. So if you’d like help with stuff like this, head over to Oasis optimization and we can schedule call and talk, find out what works for you.

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