Why Should I Segment My Emails?

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Segmenting your email list will help you get better deliverability and that will lead to better open rates and more profit.

If you need help segmenting your email list, head over to https://www.oasisoptimization.com

Why should you be segmenting your emails? I’m going to dive into that, show you a couple of examples and a couple of examples that you could put into use today or tomorrow or have someone do for you. It’s really quite simple. And you can get some great benefits. Hey, I’m Adam Moody. And if you’d like help with segmenting your email lists or sales funnels or email marketing in general as well, head over to Oasisoptimization.com and get in touch with me.

OK, so talking about segmenting, why is this a thing? Right. You probably heard about people saying, you know, you need to segment or you need to do this, you need to do that. And just to get it out of the way segment is just creating smaller pieces. Let’s call your entire email list in your account and we’re just going to create little segments or pieces of that. Right. And one of the reasons you might want to do that is better deliverability.

And that just means when you send something as targeted, let’s say I’m going to use a like a home supply store as an example. And you have people who came in and bought a can opener and you come out with a brand new can opener. Well, you could send it to your entire list or maybe what you would want to do instead is send it only to the people who bought the can opener in the first place. You know, that they’re interested in can openers and they might be more receptive to this.

So, one, it’s a great way to test and to get some feedback. And then secondly, it’s great for just having great metrics. Right, as far as open rates, things like that. Now, you might ask, but why wouldn’t I send that to my whole list? And there’s nothing to stop you from doing that. But again, as a test and as gauging how it fits into your marketing calendar, maybe you want to send the can opener email to can opener people while meanwhile you’re sending something that’s more applicable to everyone else.

So a couple of things to think about there. So not only does this apply to just products, but this was in this case, a segment that’s probably already created for you, depending on what exact system you use. It’s really easy to send to people who have already purchased and done something. And all systems have that ability. You can say, I only want to send to people that bought this one product, but a lot of times we hear about segmenting and we think about it instead of like, oh, I’ve got to go in and create all these crazy things.

And like a lot of areas of marketing, I would say start simple, like don’t go in. I know there are some people who say, you know, you’ve got to have a different segment for people who have opened in the last five days, 10 days, 15 days, 20 days. Twenty five and and then how much they spend and this and that. And depending on the size of your business, that could be profitable. But for a lot of people, it’s more important just to get started, especially if you’re a solo operator, you have a small team is to create some things like a VIP list.

Right. So maybe you want to identify who are the top 20 percent, the spenders from an e-commerce store, and what can I do with that? Maybe when they hit that threshold, it triggers an automation that has me send them a video and say, hey, you know, is there anything I can do for you? Is there any help you need? Would you like tell me a little bit about yourself so you can find out more about your best customers so that you can help them help them overcome any speed bumps?

Maybe there’s something else they want that you don’t offer and you could find out about that. So that is the power, right, is delivering what people want to them and also getting better feedback, which is something I think a lot of people miss out on with segmenting. So there’s a lot more you can do with segments, I’ll get into it more in other videos. But this is just a quick intro. This is definitely why you should be segmenting and don’t overlook this.

Again, the top 20 percent of your customers is just one example. There’s other ways too, the people who are really engaging with your content. That’s another segment you could create and make sure that you’re always sending them really good content and the list goes on and on. But that’s just a few to start with. If you’re not doing this yet, I highly recommend getting started. You can see the results for yourself. All right, so if you would like help with segmenting or email marketing in general or sales funnels, you can get in touch with me at Oasisoptimization.com.

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