Segmenting your email list is one of the most important things you could do to keep a healthy email marketing system for your store.

But do you know what’s the most important segment you should have in place?

The “Engaged” segment!

This is the one that allows you to keep your list clean from people that aren’t interested in your brand anymore and helps you focus on those that are.

The post The Most Important Segment For Your E-commerce Email Marketing List appeared first on Oasis Optimization.

By now, you must have heard from a lot of different sources—me included!—that segmentation is super important for your email marketing.

But that doesn’t mean that you should create hundreds of segments you won’t even use and will just clutter your email-sending service.

That’s why I want to talk about how to use them effectively so you get the best results.

The post Using Segments Effectively In Your E-commerce Email Marketing appeared first on Oasis Optimization.