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Oasis Optimization

Using Segments Effectively In Your E-commerce Email Marketing

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By now, you must have heard from a lot of different sources—me included!—that segmentation is super important for your email marketing.

But that doesn’t mean that you should create hundreds of segments you won’t even use and will just clutter your email-sending service.

That’s why I want to talk about how to use them effectively so you get the best results.