What’s The One Thing You Should Be Doing With Your Email Flows (Automations)?

We’ve talked a lot about the importance of email flows for your store’s email marketing.

Now, I want to talk about how you can increase their effectiveness.

Split testing!

Although everyone talks about how flows are kind of a “set it and forget it” part of your email marketing, they should still be worked on.

You don’t need to be on top of them every day, but split testing and making small changes can help a lot in the long run.