Signup forms are an important part of a successful online store, and they should be worked on regularly to improve the impact they have in your business.

What works now, can work even better with some tweaks.

Take a look at your current signup form, do you think it could perform better?

Would you like it to perform better while turning more visitors into subscribers and customers?

I’m Adam Moody, and if you need help with your email marketing, just head over to https://oasisoptimization.com

The post Why is Spending Time Improving Your Store’s Signup Form Important? appeared first on Oasis Optimization.

“I don’t want extra money!” said no e-commerce store owner ever.

What if I told you there’s a way to increase the monthly recurring revenue your store generates without becoming a pain in the butt for your customers?

I talk about it in great length in this article: https://oasisoptimization.com/how-to-increase-your-shopify-stores-monthly-recurring-revenue-with-klaviyo-email-marketing/

This information will be added to my book: The Ecommerce Email Marketing Playbook. Get it now, and you’ll have access to all future updates!

I’m Adam Moody, and if you need help with your email marketing, just head over to https://oasisoptimization.com

The post How to Increase Your Store’s Monthly Recurring Revenue appeared first on Oasis Optimization.

How many times have you planned to start planning ahead for your business?

Having a plan for your email marketing for the next month or two can make your—and your team’s—life much easier.

You don’t need to put hours upon hours into this and you can use whatever calendar platform you like, but the returns will surprise you.

The post How To Use An Email Marketing Calendar To Get Better Results For Your Store appeared first on Oasis Optimization.

It’s not set in stone that opt-ins should only be used for getting new subscribers, right?

You can get creative and set opt-ins for repeat customers and offer them exclusive deals only for them.

Who doesn’t like some exclusivity?

The post Using Opt-In Forms For People Already Subscribed Or Purchased? appeared first on Oasis Optimization.

Are you excited about your newest piece of content but don’t know where you should use it?

Should it go all to the website or to an email?

Why not both?

You can use the email as an appetizer and then point your readers to the main plate that’d be the whole content on your site.

Remember, not everyone wants to read an email that’s a wall of text, so you should write them as something that will ignite their interest and makes them want to go to your site to learn more.

The post Should You Put Content Into Email Or On Your Website? appeared first on Oasis Optimization.

AI Tools!

Whether you love them or hate them, they are here to stay.

I personally really like them and have found them useful when getting started in the process of creating copy for my business.

The one I use the most is Jasper, it used to go by the name Jarvis, you must have heard of it.

The post How To Write Better And Faster Emails For Your Store With AI Tools appeared first on Oasis Optimization.

Most of the time, when it comes to big promos, businesses tend to offer some sort of discount and call it a day.

Hear me out, I’m not saying that discounts are bad, I love them!

But if you want to go beyond the discount, this is just what you need.

The post Creating Holiday Promotions For Your E-commerce Store – Going Beyond The Discount appeared first on Oasis Optimization.

What makes a good Order Bump for your store that gives your customers a great deal, makes them excited, and increases your AOV?

But like everything else, there are things to take into consideration when doing the setup.

You want to make your purchasers think it’s a no-brainer, you’re offering them a deal while also increasing your AOV and profits.

The post What Makes A Good Order Bump For Your E-commerce Store? appeared first on Oasis Optimization.

Split testing is not (or should not be) a one-time thing!

If you got good results after you split-tested something, it doesn’t mean you should stop.

Improving your open rates just by 1% can bring a lot of revenue in the long run, so why leave it at that after getting results just once?

You can read more about that in my book here: https://www.amazon.com/Ecommerce-Email-Marketing-Playbook-Business-ebook/dp/B09X8G5T8F 

The post Why Should You Continue To Split Test Sign-Up Forms After Good Results? appeared first on Oasis Optimization.

Sign-up forms are a good way to capture new people and add them as subscribers and customers.

If you see that yours aren’t performing as expected, you can make some tweaks here and there to improve the opt-in rate.

Improving your sign-up forms means more people getting your emails, giving you their attention, and becoming customers…

But remember! 

There’s nothing set in stone nor there is a one-size-fits-all answer when it comes to what works for what industry.

You gotta keep on testing to get better results!

The post 3 Easy Tests To Improve Your Sign-Up Form Opt-In Rate appeared first on Oasis Optimization.