Sign-up forms are a good way to capture new people and add them as subscribers and customers.
If you see that yours aren’t performing as expected, you can make some tweaks here and there to improve the opt-in rate.
Improving your sign-up forms means more people getting your emails, giving you their attention, and becoming customers…
There’s nothing set in stone nor there is a one-size-fits-all answer when it comes to what works for what industry.
You gotta keep on testing to get better results!