Split testing is not (or should not be) a one-time thing! If you got good results after you split-tested something, it doesn’t mean you should… Read More »Why Should You Continue To Split Test Sign-Up Forms After Good Results?
Sign-up forms are a good way to capture new people and add them as subscribers and customers. If you see that yours aren’t performing as… Read More »3 Easy Tests To Improve Your Sign-Up Form Opt-In Rate
Sometimes you just don’t know what to send to your email list. When this happens, how do you find what to write about? One easy… Read More »How To Know What To Email People About
How can you audit your email flows in 5 minutes or less for increasing revenue and engagement? I’ve talked on several occasions about email flows… Read More »How To Audit An Email Flow In 5 Minutes For Better Revenue In Your Store
Are you looking to create a sense of urgency for that big promo you’re running? It’s known that urgency can increase your sales by a… Read More »How To Add Urgency To Email With A Countdown Timer
When someone from your list gets to your unsubscribe page, that might be the last chance you have to hook them back and turn them… Read More »How To Convert Email Unsubscribers Into Purchasers For Your Store
When you’re having a big sale you know how it is… They tend to follow a pattern, you see a high volume of sales at… Read More »Create A Shopify Direct Checkout Link In 3 Steps
Let’s talk about a real money driver in your store email flow arsenal: The Cross Sell flow. This is one of the flows in your… Read More »What The Cross Sell Email Flow Does And Why It Works So Well
Want to avoid tanking your newly set up email automation flow? We all know that setting up flows or automations for your e-commerce email marketing… Read More »Making Sure Your Email Flow/Automation Triggers Are Correct
If you run an e-commerce business you should (or I would say must) have a welcome email for when people join your lists or opt-in.… Read More »3 Tips For Improving Your Welcome Email