2023 came to a close, and I want to talk about the star of Q4.
I’m betting you won’t guess what it was.
Drum roll, please!🥁🥁🥁
The Sign-up form!
With one client reaching up to a 212% increase in open rates and click-through rates, small changes made to the form during the jam-packed season gave better results than many of the other strategies we applied.