If you run an e-commerce business you should (or I would say must) have a welcome email for when people join your lists or opt-in.
Why is it so important?
This email ― or emails if you set up a whole welcome series, which I strongly recommend ― is going to be one of the highest viewed and engaged emails of your business.
If you have it already, great, but keep reading.
If not, here are some tips to get them as best as you can.
1. Split-test your subject lines.
2. Have a clear call to action.
3. Send it immediately after someone opts-in.