What kind of images can we use to make our emails exponentially more engaging? The very first thing I want to say is that, as a general rule, keep it on point for your brand.
However, this doesn’t mean you should be afraid to experiment and take risks with the imagery in order to engage readers – just don’t mislead them! For example by using an inaccurate headline or subject line.
All of us have probably seen ads for bikinis at some point in our lives. They are often the centerpiece and can be a great way to get eyes on your product. However, it’s important not to fall into one basic trap with this type of ad – making sure that you’re using them correctly!
When we say right use, what do we mean? Well first off: make sure they work well alongside other content types within an advertisement or campaign (i.e., don’t just show someone wearing a bikini next to a pool if there is no context).
Next up: make sure the message aligns appropriately with what your audience is likely looking for.
Some of the most important aspects when it comes to selecting a good image are high quality, color-matching, and making sure they stand out. Finding these types of images can be challenging but there are ways to get creative with them in order for your product photos to have an impact on consumers.
For example, you want people looking at your pictures as if they’re feeling what is being sold because ultimately that’s why you took the picture – so potential customers could feel like buying whatever it may be!
I have had the pleasure of working with a wide variety of clients in several different industries. From those who get professional photographers to those who just want good light on their iPhone pics, I’m not picky as long as your results are great! We all know when something is well-shot and it doesn’t matter so much how you got there. In every case though, try to make your pictures clear and portray things in the best way possible.
A picture is worth a thousand words, they say. But it’s more than that for the food and beverage industry. Just by looking at one photo, someone can tell whether something looks appetizing enough (or even necessary) before deciding if s/he wants the item or not; so good pictures really do make all the difference when promoting in this area!
Sometimes depicting motion can work. In this case (in the video), we see somebody chalking up their hands and it works in place of being able to animate something with movement or GIFs. You could also try using animated photos for more engagement, like someone working out or showing off some food if that aligns with your product or brand.
Quality is key, but you don’t need to spend too much on images. Take different angles of the same product and show off your work in a creatively interesting way to make it seem as high-quality as possible within budget constraints.
One way to ensure your brand remains current with the times is by changing up what you’re showing in social media, blog posts, and e-mails.
A simple change like a new photo can have an impactful effect on how much people buy from you because they feel invested in your business as if it’s theirs too!
If you need help with your email marketing, just head over to Oasis Optimization.