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Oasis Optimization

How Can I Improve My Ecommerce Email – Abandoned Cart Improvements

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The Abandoned Cart flow is essential if you’ve got an e-commerce store.

And while having just one email is much better than not having any, there’s always room for improvement.

Adding different paths to the flow and sending different options (discount coupons) whether people have bought before is just one example.

Don’t leave money on the table.

If you need help with your email marketing and flows, head over to

OK, so you’ve got your e-commerce store, you’ve got your abandoned cart flow, but you’re wondering what you could be doing better. OK, I’m Adam Moody with Oasis Optimization, and I want to not only help you today with something you can implement on your own or with your team right now, but if you’d like help with your e-commerce, email marketing, with sales funnel, you just have some questions. You get in touch with me at

Now, as far as improving your abandoned cart flow, generally what people have is kind of a stock setup, which is far better than not having it in place. So if you’ve got one email, that’s fine. I’m not going to tell you to go back and redo things. But what you want to do is add to this over time. A lot of times people get it set up and there’s one, possibly two emails. And really what you can do is extend that and maybe add some variations based on whether or not people have purchased before.

If they haven’t purchased before, depending on your industry, you may want to add some more follow-ups or offering them a discount if they have purchased before, which you can do with most email systems and whether or not you’re working with Shopify, Woocommerce, whatever it may be, then maybe you don’t want to offer discount because you know that they’ve already purchased. They’re going to come back. But you could do some more personalized follow-up.

And what I will say is, if you’ve just got that one email, maybe two, go ahead and add that third email, add one or two emails onto there, it really does make a difference. You don’t need to follow these people with abandoned card emails for the rest of their lives, but you can extend this out so it’s more than just that first 12 hours or 24 hours afterwards. Follow up that one more time. It’s money left on the table and you will have people coming back and purchasing.

So two easy ways there. One is just extending your abandoned car flow, and then two, personalizing it slightly based on whether or not they purchase. So I guarantee you that will increase the revenue from your abandoned car flow. So please put that used to put that to use today, starting to lose my mind as I’m packing up and getting ready to move. But please, if you have any more questions about abandoned car flows, get in touch with me at