If you want to avoid that sinking feeling in your stomach when you realize you sent out an email that was incorrect, make sure to send test emails first.
If you’re working alone, you just have to send a test to your email and that’s it. Make sure everything looks as it was supposed to, all images are there, and all links work.
If you have a team, you can use Slack and set up a dedicated channel, get its email address from the channel information and send the test there for everyone to review.
There are many ways to do this, you can use tools like Zapier to move them around, but the big takeaway from this is to review your emails before sending them.
Even the biggest brands have some mistakes slip by occasionally but this can be mitigated by making sure reviewing is part of the email creation process.
So what should you do? Implement a test process if you don’t already have one – keep it simple and make it work for you!