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What do P90X & Chubbies Have To Do With My Ecommerce Email?

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I’m not sure if you remember Tony Horton, but he led the workout for the P90X exercise course.

One famous phrase of his is “I hate it… but I love it.”

Now, what does he have to do with anything?

Cue in Chubbies. If you’ve heard of them you know they send awesome emails.

But how do Tony Horton and Chubbies relate? 

Recently I got an email from Chubbies with the following subject line: “I hate running… but these shorts make me love it.”

See what they did there? I don’t know if it was intended but wow, it got me laughing and made me open the email.

But it didn’t stop there, the copy of the email was also about the best shorts for your least favorite thing.

Funny, creative emails that your readers will actually read are a must. You might be able to fool some people with the subject lines and preview text but it won’t work if they don’t stick around for more than just those two components of an email campaign! 

This email is really something that everyone can do when making their emails. If you want to use humor, that’s great! 

It doesn’t have to be all business and serious like some people make it out to be.

Just be sure to follow up with your copy what you started with your subject line. 

Nobody likes bait-and-switch emails 😉