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Oasis Optimization

What Email Flows Should I Make First For My E-commerce Store?

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If you’re starting out or even if you’ve had your e-commerce store for a while but haven’t added any automated flows, where should you start?

There are a lot of flows you can put in place to increase your store’s revenue and communicate better with your customers.

Of all the automated flows out there, there are 3 that I consider essential to implement first.

These are the Welcome series, the Abandoned Cart, and the Post-purchase emails.

With these three you’re covering every aspect of the purchase flow:

Pre-purchase with the welcome series, during the purchase with the abandoned cart, and finally the post-purchase with well.. the post-purchase series.

There are many more and even variations of the ones I mentioned, like the Browse Abandon, but the flows listed above are the ones you should go with first.