If you’re starting out or even if you’ve had your e-commerce store for a while but haven’t added any automated flows, where should you start?
There are a lot of flows you can put in place to increase your store’s revenue and communicate better with your customers.
Of all the automated flows out there, there are 3 that I consider essential to implement first.
These are the Welcome series, the Abandoned Cart, and the Post-purchase emails.
With these three you’re covering every aspect of the purchase flow:
Pre-purchase with the welcome series, during the purchase with the abandoned cart, and finally the post-purchase with well.. the post-purchase series.
There are many more and even variations of the ones I mentioned, like the Browse Abandon, but the flows listed above are the ones you should go with first.