Let’s talk about a real money driver in your store email flow arsenal: The Cross Sell flow.
This is one of the flows in your email marketing arsenal that can make a lot of revenue while also offering your customers more value.
After they’ve gone through the post purchase flow (which you should have set up by now!), you can have your buyers go through the cross sell flow to offer them products that complement their recent purchase.
In this article, you can learn more about it, how to create your own, and how to optimize it for best results: http://oasisoptimization.com/add-11-to-your-revenue-cross-sell-flow/