When someone from your list gets to your unsubscribe page, that might be the last chance you have to hook them back and turn them from a soon-to-be unsubscriber to a purchaser.
But how would you do it?
Depending on the system you’re using, you could make some simple edits your Unsubscribe page to make one last offer to grab their attention.
This could be a significant discount or some text reminding them of the value your business/service provides.
But the most important thing to remember is that it is your unsubscribe page, so don’t make unsubscribing difficult!