You know the importance of the abandoned cart automated emails by now, right?
Hopefully, you have those set up already. If not, you’re missing out on a lot.
So, I’ll excuse you if you go and set those up right now and then come back…
But, let’s talk about a quick tip to optimize your abandon cart emails for big promos and holidays.
When these big promotions or holidays come, people tend to receive more emails because every business is fighting for their attention – we know what that’s like.
We also tend to have more distractions, in these times you should decrease the waiting time for your abandoned cart or abandoned checkout emails so your customers get a reminder to come back and finish the purchase quickly, not 6+ hours down the road.
Once the busy period is over, you can change the waiting times back to normal.