Abandoned cart emails are some of the best foundational email flows (automations) for effective email marketing when it comes to e-commerce.
We’ve already discussed the one that comes before, the Browse Abandon emails.
Now it’s time for one that comes after the abandoned cart, the Checkout Abandon emails.
If someone managed to not only add the item to the cart, but make their way to the checkout process and then stopped for whatever reason, they most likely had the intention to complete the purchase, right?
Maybe they got distracted or had to run and couldn’t finish their purchase.
A couple of automated follow-up emails inviting them to finish the purchase might be all you need to turn a leaving visitor into a revenue-making one.
You can add filters and sending restrictions to these kinds of emails in your email service provider or your store platform to make sure the person didn’t finish the purchase before they get the emails inviting them back, a simple addition that helps the customer experience.