By now, I hope you have your abandoned cart flow up and running.
If not, please check out my content about that.
And while the abandoned cart flow is really important, it’s not the star of today’s post.
Today we’re going beyond with the Browse Abandoned flow.
Why is the Browse Abandon email important?
Remember that if someone who is “known” to your email system (purchaser or subscriber) comes back to the store and looks at a specific product, showing clear interest…but doesn’t add it to the cart or make it to checkout, there’s no real follow up in place.
However, with the browse abandon email flow in place, you can follow up on autopilot and increase conversions!
As mentioned, the first thing you have to take into consideration is that this only works for those that have already made their way into your email list.
How do they work?
You can set up the flow so that when people browse a specific product and leave, they will get an email inviting them to go back and grab it.
Browse Abandonment email tips
One thing to consider is that you don’t want these emails going out all the time.
You can set up sending restrictions depending on how your store operates.
Oh, one more thing.
Make sure that people that do end up purchasing whatever product you select as a trigger for the flow don’t receive these emails 😉
You can easily do this by adjusting your filters on your browse abandon flow.