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Oasis Optimization

When To Link From Email Directly To Your Store Checkout

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Have you ever thought about how to make the checkout process easier? 

If you’re like me, and a lot of other store owners, you certainly have!

What if instead of having people click through each step individually, they could just click one link and go straight to paying with no hassle?

And what if you could send people directly from email to checkout with the item added to their cart?

Now, just being taken directly into checkout without any indication might not sit well for a lot of people, so make sure you’re being explicit about it in the email – make sure people know that this is going to happen!

It’s also important to know when you should do this. 

As the end of a big sale draws near, you can remind people they’re running out of time by popping this in and taking them directly to checkout.

And then you can form that awesome-looking URL, like a boss. There are lots of ways to do it – it just depends on what system you’re using in terms of Shopify and WooCommerce or any other e-commerce platform.

This is a really fun and creative way you can do the frame as, “Hey we’re here to help. Save time!” which is great because if someone wants it then they’ll quickly click through.

A perfect opportunity when there are short promotions going on like during the holidays season with limited-time offers that will get people interested in what goodies await inside!