I love processes!
They are the perfect tool to reliably complete tasks the same way many times.
Some months back I published an article about the process we follow when working on increasing the revenue through email for our clients.
We call it the API Process.
And this time, I want to talk about what the A stands for: Audit.
Auditing is an integral part when going over a client’s account and is sadly sometimes overlooked.
I’m going to show you why it’s important right here.
Also, you can get your free copy of the Audit Guide here: http://oasisoptimization.com/email-results-api-process/