As e-commerce business owners, we have to make sure that our email marketing is always performing as well as possible.
One way is by making sure our email list is always clean of contacts that are not interested in our business or products – it happens and it’s not the end of the world.
Setting up some segments of your email list can help you manage those who are no longer interested so your deliverability doesn’t suffer to the people who are truly interested in being a customer of yours.