Here’s a tip that will help you now that Black Friday, Cyber Monday, and the holidays are right around the corner.
Keep your offer simple.
If you’re offering a ton of products, all with different discounts, people can get confused or end up with analysis paralysis and end up not buying anything from you.
It’s better to have one concrete offer, e.g. a 30% storewide discount.
If you still decide to go with several items at different discounts or something similar, focus on one thing at a time.
The baseline is that you want to guide your customers and not overwhelm them with choices so they don’t fall into analysis paralysis.
And this is not limited to big sales like Black Friday or the holidays, you can apply this same reasoning to any promotional offer you run during the year.