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Oasis Optimization

Using Specificity To Increase Email Open Rates For Your E-commerce Store

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One way to make sure you capture a person’s attention and interest is by being more specific in your subject lines. 

In this increasingly competitive world, it can be hard – especially if you’re writing your own emails.

So instead of saying “Get these great deals!” try something like:

“25 top designers have created 37 new collections for our store,” which gives a little insight about what might await those who decide not only to check out but also buy from you.

And this is not limited to sales emails. 

You can use this internally with your team to improve your communication.

Again, specificity is key.

Remember this when writing your emails or if you have writers on your team make sure they’re aware of this.